French luxury goods house Cartier has opened a flagship store on Tmall Luxury Pavilion, making it the first Richemont-owned business to launch a standalone boutique on Alibaba Group’s dedicated channel for luxury and premium brands. Cartier said it would offer a wide range of jewelry, timepieces and leather goods in the new store, which begins presales next week. Two new products will also be making their exclusive global debuts on Tmall Luxury Pavilion: the new […]
Taobao Live, Alibaba Group’s livestreaming platform, saw a sharp rise in brand activity this past month as merchants slowly resumed their operations and looked for ways to reach consumers in the midst of the novel coronavirus outbreak. In early February, livestream sessions on the platform had increased by 110% compared to the same period last year, according to Taobao Live. Driving that growth was the surge of businesses using online tools to maintain sales […]
Key Opinion Leaders — better known as KOLs — have long been used by luxury brands in China to promote products and influence sales. However, in an ever-changing consumer climate, experts are now claiming that a new form of influencer may be even more beneficial for building a brand’s image. Introducing, the KOCs, China’s Key Opinion Consumers. Until recently, the title of “influencer” in China was attributed only to celebrities in their own right — singers, […]
At $5.8 trillion last year, China has the second-largest retail market in the world. One area in the market in particular is showing promise: the cross-border e-commerce channel, says a new report from global consultancy Deloitte, the China Chamber of International Commerce and AliResearch, which is a part of Alibaba Group. Cross-border e-commerce in China holds a specific distinction where international companies are allowed to sell certain goods to Chinese consumers online, through platforms such as […]