Photo by Tom Fisk. China’s shoppers are buying from overseas businesses more than ever, and they’ve got billions of pounds to spend. Here’s why making sure your brand is in their online shopping cart should be your top priority. 1. China has the world’s largest digital buyer population, with more than 710 million people. 2. In 2020, e-commerce sales in the country were worth $826.6 billion. That number is expected to […]
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Apr 2021
China represents a multi-billion pound opportunity for British businesses. But tapping into the world’s largest e-commerce market means understanding Chinese consumer nuances and tailoring products, services and a customer experience to match. It’s been a tough past year for British retailers. Amidst uncertain times domestically though, a retail gold rush awaits abroad. It might be thousands of miles away physically, but online, China is just a few clicks away; and its shoppers have money […]