27
May 2021
Experts agree that China’s post-pandemic health and wellness boom is here to stay. Here are the key areas of opportunities for brands looking to move into the Chinese e-commerce market. Forget the lipstick economy. In the wake of a global pandemic, it’s the health and wellness industries that are booming. And nowhere is this more profound than in China. A report by Boston Consulting Group had estimated that the country’s health and wellness market […]
25
May 2021
Opportunities for British skincare and cosmetics brands in China are significant. Savvy businesses won’t take the thriving sector at face value though – trends such as products aimed at men and those made with natural ingredients offer exciting scope for cross-border success. It’s the ultimate glow-up. China has moisturised and made-up its way to become the second-largest cosmetics market in the world. Placed just after the U.S. in terms of revenue and consumption value, […]
The global pandemic has fast-tracked changes in consumer payment preferences. And thriving in this new era of digital payments means adapting. Here’s how your customers will want to pay this year and beyond so that you can stay ahead of the curve. The sound of tills ringing is set to be relegated to pre-pandemic history. There’s a digital payment revolution underway and it’s good news for retailers. While paying with cash has been found […]
Chinese influencers are trusted by consumers more than anywhere else in the world. Here’s how to use KOL marketing to boost your brand and turn fans into sales. Influencer marketing in the West is at a crucial tipping point, with many experts predicting its meteoric rise is over. In China, though, it’s booming. In China, influencers are KOLs – Key Opinion Leaders, and so influential is their reach that in 2019, the industry […]