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May 2021
Experts agree that China’s post-pandemic health and wellness boom is here to stay. Here are the key areas of opportunities for brands looking to move into the Chinese e-commerce market. Forget the lipstick economy. In the wake of a global pandemic, it’s the health and wellness industries that are booming. And nowhere is this more profound than in China. A report by Boston Consulting Group had estimated that the country’s health and wellness market […]
Chinese influencers are trusted by consumers more than anywhere else in the world. Here’s how to use KOL marketing to boost your brand and turn fans into sales. Influencer marketing in the West is at a crucial tipping point, with many experts predicting its meteoric rise is over. In China, though, it’s booming. In China, influencers are KOLs – Key Opinion Leaders, and so influential is their reach that in 2019, the industry […]
China’s preferred payment methods are more than just digital wallets, they’re a way of life. And doing business there means rethinking the familiar and embracing the new… There’s no doubt about it. For most, China represents a bit of a mystery. From its cuisine to its style of communication, China’s cultural differences to the West are significant. Its preferred payment systems – WeChat Pay and Alipay – are no different. Forget the […]
Photo by Tom Fisk. China’s shoppers are buying from overseas businesses more than ever, and they’ve got billions of pounds to spend. Here’s why making sure your brand is in their online shopping cart should be your top priority. 1. China has the world’s largest digital buyer population, with more than 710 million people. 2. In 2020, e-commerce sales in the country were worth $826.6 billion. That number is expected to […]