Understanding young consumers in China can have a significant payoff, with Gen Z poised to be some of the most prolific shoppers ever Just when you’ve mastered millennial appeal, along comes Gen Z and their unique demands, expectations and tastes. Taking the time to tailor a business strategy with this market in mind can mean tapping In China, Gen Z is a distinctively new consumer segment that is on track to represent the next […]
Demand aside, there are some serious hoops to jump through for British brands looking to enter China’s e-commerce market. Serious hoop jumping can equate to serious returns though – here’s what to consider when exporting to China… Entering China’s e-commerce market is an attractive proposition for British retailers right now. Tricky times for the retail market domestically means looking abroad for growth potential makes sense. And nowhere is there more opportunity than China. […]
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Sep 2021
…and there’s plenty of appetite for international brands. From collagen gummies to beautifying drinks, we look at the biggest opportunities in China’s nutricosmetics sector. Instead of reaching for a handful of cheese and onion crisps, beauty-conscious consumers in China are instead choosing snacks that promise to satisfy and beautify. Supplements designed to deliver aesthetic outcomes are a major trend in the country’s booming e-commerce market. These types of skin-boosting snacks might be a […]
Entering the lucrative Chinese e-commerce market? Key to your brand’s success is developing a social media strategy that’s in line with local culture and platforms We might not be able to agree on the most delicious type of dim sum, or whether Shanghai or Beijing has the most to offer tourists, but one thing is unanimous. A localised social media strategy is essential for brands entering the Chinese market. More so than […]