Understanding young consumers in China can have a significant payoff, with Gen Z poised to be some of the most prolific shoppers ever Just when you’ve mastered millennial appeal, along comes Gen Z and their unique demands, expectations and tastes. Taking the time to tailor a business strategy with this market in mind can mean tapping In China, Gen Z is a distinctively new consumer segment that is on track to represent the next […]
We round up the biggest shopping festivals in China, and how your band can capitalise on them Any brand considering entering the Chinese market knows this: shopping is Big Business in China. The country is experiencing a year-round boom in e-commerce in particular, but it’s also home to a host of shopping festivals that make even China’s usual mind-boggling e-commerce figures pale in comparison. Its shopping festivals are even considered a key indicator of […]