Understanding young consumers in China can have a significant payoff, with Gen Z poised to be some of the most prolific shoppers ever Just when you’ve mastered millennial appeal, along comes Gen Z and their unique demands, expectations and tastes. Taking the time to tailor a business strategy with this market in mind can mean tapping In China, Gen Z is a distinctively new consumer segment that is on track to represent the next […]
Your customers will want – and expect – to shop directly on social media platforms like Instagram in 2021. Here’s how to make social commerce a friction-free and profitable experience. Online shopping is evolving. The record numbers of consumers that are now shopping online want that experience to be as frictionless as possible. For retailers, this means adapting. Creating seamless, convenient buying experiences that integrate as naturally as possible into a customer’s everyday activities […]
China’s social media landscape may be the world’s largest, but it’s also arguably the most unique. Here we demystify everything from Douyin to Weibo to help you successfully market – and sell – your brand to China. If shoppable content has recently stopped your scroll on Instagram, you’re not alone. Social commerce is set to be one of the biggest trends across Britain in 2021. In China, though, it’s already a well established retail […]