Entering the lucrative Chinese e-commerce market? Key to your brand’s success is developing a social media strategy that’s in line with local culture and platforms We might not be able to agree on the most delicious type of dim sum, or whether Shanghai or Beijing has the most to offer tourists, but one thing is unanimous. A localised social media strategy is essential for brands entering the Chinese market. More so than […]
China’s social media landscape may be the world’s largest, but it’s also arguably the most unique. Here we demystify everything from Douyin to Weibo to help you successfully market – and sell – your brand to China. If shoppable content has recently stopped your scroll on Instagram, you’re not alone. Social commerce is set to be one of the biggest trends across Britain in 2021. In China, though, it’s already a well established retail […]